Golden State Warriors Case Competition

BHSA recently received this e-mail. If you're a fan of sports law, the NBA, and /or the Warriors, see below.

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Dear Boalt Sports and Entertainment Law Society and Boalt Hall Student Association leadership,

As Co-president of the Haas Sports Management Club I am reaching out to invite Boalt students interested in the sports management industry to participate in a case competition sponsored by the Golden State Warriors. 

We are currently finalizing the details of the competition and have included a draft scope below.  Please pass this information along to anyone who might be interested in participating.  Interested students should sign-up by contacting rahul_bijor AT mba.berkeley.edu or b_okamoto AT mba.berkeley.edu by February 7, 2011.

I look forward to cultivating the connection between your sports enthusiasts and ours.

Regards,

Alex Pederson
Haas Sports Management Club Co-president

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Golden State Warriors Case Competition

The Golden State Warriors Case Competition will ask teams of Haas MBA students to address one of three prompts:

1.     How can the Warriors utilize their social media assets to maximize sponsorship revenue? Create a unique social media campaign and explain how it works, who it targets, what makes it successful and how it can be tracked to provide quantifiable results.

2.     The Warriors have some of the strongest female demographics in the NBA, with over 40% female attendees. Create a sponsorship promotion that effectively reaches female consumers. Feel free to use a consumer product, brand, community group or cause as an example.

3.     The NBA is rapidly expanding in China and in other international markets. It’s also important to point out that Asians make up 18% of all Warriors fans (attendees, television viewers, radio listeners) and that the Warriors fan is 34% more likely than the average San Francisco Bay Area adult to be Asian. Create a dynamic sponsorship package designed to target and engage Asian fans locally and internationally.

The first round of submissions will consist of a one to two page executive summary to be reviewed by the Warriors. Five teams will be selected to present to a panel of judges from the Warriors organization.

Rules of the Competition
What’s the team size? 2 to 4 students.

Is there a limit to the registration?There is no limit to the number of teams competing. Interested teams are required to sign-up by February 7, 2011, by contacting rahul_bijor AT mba.berkeley.edu or b_okamoto AT mba.berkeley.edu.

How is this going to work? The competition will be divided into two rounds: 

Submission Round: All to submit a one to two page executive summary response to one of the case prompts. Any format is acceptable and word count is flexible, while brevity and creativity are highly encouraged. The Warriors will select five finalists.

Final Round: Five finalist teams to present their response to a panel of judges from the Golden State Warriors. Format is flexible, with each team given a maximum of 20 minutes – 10 minutes to present and another 10 minutes for Q&A from the judges. The final round will be held at Haas, Oracle Arena, or the Warriors HQ (TBD), and will be open to the public. 

Timeline

Monday, February 7: Registration of teams due.

Friday, February 18: Executive summary due.
Friday, February 25: Finalists chosen.
Monday, March 14: Finalists submit presentation/document.
Wednesday, March 16: Final round presentations held.